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PRESS BOX
StaffWriters Expands Global Reach
New York Times | Long Island Business News
Electronic Recruiting News | The Guardian
George Giokas, President and CEO of StaffWriters Plus, Inc. has been a journalist for more than 25 years. Read his columns in Newsday and BusinessWeek Online.
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In The News...
Here is what Electronic Recruiting News had to say about us.
(October 22, 1999) Every recruiting budget involves a balancing act. Cost-per-hire
varies greatly between firms for a variety of reasons. Generally, a high visibility, trendy
company pays less in advertising-cost-per-hire than a unknown competitor. Network
development can offset some of the difference.
Timing is another critical factor. If you need lots of IT professionals in this market,
cost per hire is ballooning. If your major requirements are for more readily available
talent, the cost is lower. The trick to developing a highly profitable third party company
is identifying a key skills arena with growing requirements.
That's why we're so jealous of the folks at Staffwriters.com.
Positioned at the non-technical nexus of the Internet business, the staffing company
provides writers and editors. Since every website needs a writing team (if you plan to
really engage potential candidates), Staffwriters.com has staked out one of the best online niches. As far as we can tell, they are the only current players!
A look at their straightforward and effective website reveals the fundamentals required
for online Recruiting success. Niche specific links, advice newsletters and postings
create a solid resource for the kinds of people they engage. The site is designed to
attract candidates by being useful and interesting. No more, no less.
If you want to see the minimum requirements for success in a contemporary Recruiting website, just make a list of the functions at Staffwriters.com and apply them to your niche. As long as they remain the only player in their game, it will be an adequate presence.
The cost to run a website grows once competition really enters the arena. Once the game
becomes a battle for the attention of scarce resources, costs grow quickly. The bare
minimum, useful only when you are the only player on the block, fades into distant memory
as the cost of attracting talent increases. In a shortage, competition drives prices up.
We think that this simple trend has astonishing consequences.
Instead of Staffwriter's lightly occupied niche, imagine a similar endeavor in IT Recruiting.
Given the depth and aggressiveness of the competition, cost-per-hire is skyrocketing. Websites
that serve techies multiply at an astonishing rate. Features abound and the players are
eternally seeking the next advantage. The bare minimum requirements might look more like
Earthweb (last year's purchasers of DICE). As it has
been since the dawn of the web, the services provided to IT professionals (from free training
to huge perks) are the Industry's bellwether.
It's really not very difficult to imagine that HR Departments will begin moving toward the
acquisition of job boards and other service providers in the IT niche. Who owns what and
under what conditions is extremely subject to change as the competition for scarce resources
escalates.
As it was in the beginning, the web is all about a battle for mind share.
- John Sumser
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